The girlfriend always moans about this. She says the men's gear is always nicer and most of her gear is in colours she doesn't
really like, but had to go for
something.
All those light blues, greens and purples. Really quite lamentable. Often I think they've chosen the absolute ugliest shade of a colour they could find just to see if it would sell as some sort of a joke. And when they go bright, they pick really simply primary school shades.
British brands are the worst. There seems to be a 20 colour palette shared between all the big outdoor brands here (RAB, ME..)
I think it's a perception that Brits are scared to wear interesting colours so best to go safe and use colours your grandmother would have liked. Probably some truth to that. Maybe we get the colours we deserve
I've started looking at some of the euro brands, they seem to have lovely rich, burnt, and deep sort of shades. Noticed that after a trip to Norway recently and was eyeing up a bunch of Germans, Swedes etc. Some really nice 'lived in' looking gear.