Making the most of all the economic benefits Scotland’s tourism industry has to offer is at the heart of everything we do – and we work closely with individual businesses, public agencies, local authorities and other tourism stakeholders to help achieve this. (Visit Scotland website)
VisitScotland's primary aim is to market Scotland as a tourism destination, which it does through advertising and promotion as well as encouraging press articles on Scotland and what it has to offer the business or
consumer visitor. (Wikipedia - yes I know!)
Visit Scotland is all about the bottom line. There doesn't seem to be much thought put into the consequences of huge numbers of people behaving in inappropriate ways: all that matters is that they spend money. Obviously, tourism is of benefit to Scotland's economy but there has to be some sort of balance. And the information must be accurate. Otherwise, local people are just left picking up the pieces, often literally, (litter -ally?
).