The virus is not described as brand-new but novel.
Novel virus refers to a virus not seen before. It can be a virus that is isolated from its reservoir or isolated as the result of spread to an animal or human host where the virus had not been identified before. It can be an emergent virus, one that represents a new strain, but it can also be an extant virus not previously identified.
Novel viruses typically have the issues of (1) a lack of deep scientific understanding of them and (2) a lack of herd immunity.
As for the word theory we should use theory in it's clinical, scientific sense just as we use it for the theory of evolution or gravitational theory.
a theory is an explanation of an aspect of the natural world that can be repeatedly tested and verified in accordance with the scientific method, using accepted protocols of observation, measurement, and evaluation of results; scientific theory, often contracted to theory for brevity, describes an explanation that has been tested and widely accepted as valid as used in the disciplines of science, it is is significantly different from the common vernacular usage of theory which can imply an explanation that represents an unsubstantiated and speculative guess
If (and that's big if) the WHO are publicly using the word theory in "street" form in direct opposition to the well-defined technical term they need to be sacked for gross professional misconduct; or at the very least paint their faces and wear long shoes to show they're currently in "clown mode".