The Spa Town of Crieff is the main centre of population of Strathearn and popular with tourists since Victorian times. Back then visitors were drawn here by the spring water but todays visitors come for attractive walking, varied countryside and pleasant villages. Strathearn is a gateway to Comrie and to St Fillans on Loch Earn - popular for watersports - and ultimately to the Trossachs.
South of Crieff is the conservation village of Muthill, and beyond that the 'Lang Toun' of Auchterarder at the foot of the Ochils. These steep-sided but rounded and grassy hills have lonely glens and reservoirs, contrasting completely with the Highlands to the north of Crieff.