Every day – as with all media organisations – we receive many press releases here at Walkhighlands. Some are of great interest to those of us who love the outdoors, whilst others are simply advertising or spam competing for attention. But as the world heats up and there are droughts across much of Europe, and wildfire risks become sky-high – there’s one type that’s particularly depressing to receive. It’s the use of photos of irresponsible wildfires – in woodland and forests – for marketing purposes by outdoor brands that really should know better. Today’s was from Jack Wolfskin – here’s…